Skills & Competencies for Digital Marketing Analyst I

Digital Marketing Analyst I job profile

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JOB SUMMARY for Digital Marketing Analyst I

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Analyst I

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Digital Marketing Analyst I SALARY RANGE

BASE 50%
$61,879
TOTAL 50%
$64,204
Job Level
P01
Job Code
SM15000458
Education/Degree
Bachelor's Degree
Reports To
Manager

Digital Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Digital Marketing Analyst I

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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2 Job Family Competencies – Digital Analytics
Proficiency Level -2
Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Knows the latest ideas and methodologies used in digital marketing analytics.
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Level 2 Behaviors
(Light Experience)
Selects and uses appropriate analytics tools to track website visitors and measure web traffics.
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Level 3 Behaviors
(Moderate Experience)
Reviews and delivers consumers' insights based on digital analytics reporting.
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Level 4 Behaviors
(Extensive Experience)
Leverages analytics tools to improve the effectiveness of our digital marketing campaigns.
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Level 5 Behaviors
(Mastery)
Promotes the use of digital analytics tools to provide accurate insights that optimize our marketing efforts.
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3 Digital Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst I
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Digital Marketing Analyst I

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -2
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Establishes organizational Key Performance Indicators (KPI) frameworks and management processes.
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2 Core Competencies – Digital Literacy
Proficiency Level -2
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Explains the difference between technology and digital skills.
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Level 2 Behaviors
(Light Experience)
Follows copyrights when using digital data to avoid legal and intellectual property rights issues.
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Level 3 Behaviors
(Moderate Experience)
Helps team members in accessing software and downloading necessary applications.
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Level 4 Behaviors
(Extensive Experience)
Guides staff in honing their digital fluency, fulfilling skill gaps, and increasing productivity.
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Level 5 Behaviors
(Mastery)
Establishes an easy-to-use digital tool to streamline our processes and procedures.
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3 Digital Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst I
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst I
Proficiency Level - 5

Summary of Digital Marketing Analyst I skills and competencies

There are 0 hard skills for Digital Marketing Analyst I.
8 general skills for Digital Marketing Analyst I, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst I, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst I, he or she needs to be proficient in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.

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